Objectivity is a key concept in research that refers to the unbiased and impartial approach to gathering, analyzing, and interpreting data. It is the practice of basing conclusions and decisions on facts and evidence rather than personal beliefs, feelings, or opinions. Objectivity is essential in scientific research as it ensures the reliability and credibility of findings. Researchers strive to be objective by using systematic methods, appropriate tools and techniques, and by critically evaluating their own biases and assumptions. In essence, objectivity in research is about striving for truth and accuracy in the pursuit of knowledge.