Individualism is a philosophical and psychological concept that emphasizes the importance of individuals as unique and autonomous beings. It is the belief that each person is responsible for their own actions and decisions, and should prioritize their own needs and desires over those of the group or society. This concept values independence, self-reliance, and personal freedom, and is often contrasted with collectivism, which prioritizes the needs and goals of the group over those of the individual. Research in individualism often focuses on understanding how individual differences and characteristics influence behavior, personality, and well-being. It also examines the impact of cultural norms and societal influences on individualistic beliefs and behaviors.