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Kathleen Kennedy
Associate Professor of Practice, Retailing and Consumer Sciences
School of Human Ecology-RES
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Overview
Research
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Courses
(14)
Fundamentals of Marketing
MSExcel and Retail Business Analysis
Product Development and Brand Strategies
Digital Retailing
Services Retailing
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Student Thesis/Dissertation
(1)
THE TRANSITION TO AI CHATBOTS IN RETAIL CUSTOMER SERVICE: AN EXAMINATION OF THE WILLINGNESS TO USE AI CHATBOTS WITH VARYING LEVELS OF ANTHROPOMORPHISM
2024
ยท
bachelors
