Associate Professor of Practice, Retailing and Consumer Sciences
Kathleen’s career in marketing, strategy, and consumer research successfullys both the academic and business worlds. Kathleen is currently an Associate Professor of Practice in the Retailing and Consumer Science program at the University of Arizona and teaches retail and marketing strategy, innovation and entrepreneurship, digital retailing, and sustainable consumption courses. In 2017, Kathleen focused her academic and research efforts on retailing and consumer buying behavior, with a focus on retail innovation, the integration of AI/ML Artificial Intelligence/Machine Learning) retail services in shopping and consumer decision-making, and how retail innovation can increase the efficiency of the marketplace advancing sustainable consumption. Her current research is on understanding the role and effect of intelligent, self-learning AI/ML systems in shopper-retailer relationships and the underlying consumer buying process. Kathleen is the faculty adviser for the 2019 Global Retail Competition academic team and for the Retail EntrepreneurshiClub REC) She is actively engaged in developing applied learning course experiences and received an Experiential Design Learning Incubator grant 2019-2020) to develoand pilot a community-engaged learning course initiative, RCSC 150B1 Consumers, the Economy, and Sustainable Consumption, and a Norton School Strategic grant 2019-2021) supporting student development and operations of a fully-functioning E-Commerce store within RCSC digital retailing courses. Kathleen is committed to community education and professional development in data sciences and co-organized the 2019 WiDS Women in Data Science) Tucson conference.