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Profile
Jesper Nielsen
Associate Professor, Marketing | Member of the Graduate Faculty | Department Head, Marketing
Marketing
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Overview
Research
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Courses
(7)
Market-Based Management
Marketing Management
Marketing Policies and Operations
Marketing Research
Marketing Research For Managers
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Student Thesis/Dissertation
(4)
Reconceptualizing Nostalgia Marketing
2021
·
doctoral
A Longitudinal Study Of The Drivers And Effectiveness Of Brand Storytelling
2019
Information Avoidance: The Effect that Information Avoidance Plays on Activity Tracker Usage
2017
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bachelors
Sugarcoating the Problem: The Effect of CSR on Consumer Health Judgments
2015
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bachelors
News
(3)
Survey Asks: What Drives Employee Giving?
2011
Study Estimates Economic Impact of Football Game Near $8.2M
2011
Marketing Researcher Takes on Human Decision Making Process
2009
