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Soo Hyun Kim
Assistant Professor of Practice, Retailing and Consumer Sciences | Member of the Graduate Faculty
Coll of Ag Life & Env Sci
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Research Area
consumer behavior,
environmental psychology,
social norms,
values,
retail,
retail landscape,
consumer evaluations,
retail apocalypse,
sustainable fashion,
sustainability
Publications
(4)
Recent
The roles of values, pre-factual cognition, and positive anticipated emotion on pro-environmental product purchasing intention.
2020
environmental psychology,
consumer behavior,
values,
cognition,
emotion
The relative importance of values, social norms, and enjoyment-based motivation in explaining pro-environmental product purchasing behavior in apparel domain.
2020
consumer behavior,
environmental psychology,
sustainability,
social norms,
apparel industry
RC1: The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms.
2019
consumer behavior,
social norms,
environmental psychology,
sustainable fashion,
values
RC1: Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape
2018
retail,
consumer behavior,
retail landscape,
consumer evaluations,
retail apocalypse
Collaborations
(1)
Sabrina Helm
Mutual work: 1 Publication
Collaboration Details
News
(1)
International Education Week Spotlights Global Education
2011
Courses
(9)
Merchandise Planning and Control
Merchandising Systems
Markets, Finance and Retailing
Advanced Retail Planning
Supply Chain Management
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8+ Courses
