Values research examines the beliefs, attitudes, and principles that individuals hold and the ways in which they influence behavior and decision-making. This area of study often focuses on understanding cultural norms, ethical standards, and personal beliefs that guide people's actions in various contexts. Researchers may explore the origin and development of values, as well as the impact of individual and societal values on decision-making processes in areas such as politics, economics, psychology, and sociology. The ultimate goal of values research is to provide insight into human behavior and societal dynamics, leading to a better understanding of the complexities of human values and their influence on society.