Typology refers to the classification or categorization of entities based on their characteristics or traits. In research, typology typically involves the creation of distinct categories or types to help organize and analyze data. This can be done through various methods such as cluster analysis, factor analysis, or regression analysis. Typology research helps researchers to better understand the complexities and variations within a particular subject area by identifying different patterns or groupings among the data. It can be used in various fields such as sociology, psychology, anthropology, and marketing to provide insights into the diversity and relationships among different entities.