Transmedia is a research area that encompasses the study of storytelling and communication across multiple platforms and media. It focuses on how narratives, characters, and worlds can be expanded and integrated across various forms of media such as film, television, books, video games, social media, and more. Transmedia storytelling involves creating a cohesive and immersive experience for audiences that encourages participation and engagement through multiple touchpoints. Researchers in this area often explore the impact of transmedia storytelling on audience engagement, brand awareness, and cultural impact.