Rhetorics is the study of communication and persuasion, particularly the use of language and symbols to influence an audience. Scholars in this field examine how rhetoric is used in various contexts, such as politics, advertising, and public speaking, to shape beliefs, attitudes, and behaviors. They also analyze the strategies and techniques employed by speakers and writers to effectively communicate their message and persuade others to their point of view. Rhetorics encompasses a wide range of theoretical perspectives and methodologies, including rhetorical analysis, discourse analysis, and argumentation theory.