Priming is a psychological phenomenon where exposure to a stimulus influences a person's response to a subsequent stimulus. This can include the activation of certain thoughts, attitudes, or behaviors based on a previous experience or exposure. Priming research explores how these subtle cues can affect decision-making, perception, and memory, and has been studied in various fields such as social psychology, cognitive psychology, and marketing. Studies have shown that priming can have a significant impact on an individual's thoughts and actions, often without their conscious awareness.