Norms in research refer to the standards and guidelines that researchers must adhere to in order to ensure the ethical and accurate conduct of their work. These norms may include principles of honesty, integrity, transparency, confidentiality, and objectivity. Researchers are expected to follow established norms in areas such as data collection, analysis, reporting of results, and interactions with human subjects or study participants. Failure to adhere to research norms can result in consequences such as retraction of publications, loss of funding, and damage to one's reputation in the academic community.