Medium is a research area that focuses on the various forms of communication and expression used by individuals and groups to convey information, ideas, and emotions. This can encompass a wide range of mediums, including traditional forms such as print publications, television, and radio, as well as emerging digital platforms such as social media, podcasts, and online streaming services. Researchers in this area may study the ways in which different mediums shape and influence the messages that are communicated, as well as the impact of media on society, culture, and individuals' behavior and attitudes. Medium research often involves interdisciplinary approaches, drawing on fields such as communication studies, psychology, sociology, and media studies to explore the complex relationships between media and society.