Qualitative research focuses on understanding the experiences, perspectives, and meanings of individuals or groups through methods such as interviews, observations, and analysis of texts or documents. It aims to provide in-depth insights into complex social phenomena and is often used in fields such as anthropology, sociology, and psychology. Quantitative research, on the other hand, focuses on gathering empirical data and analyzing it through statistical methods to identify patterns, trends, and relationships. It aims to quantify phenomena and test hypotheses in a systematic and rigorous manner. This type of research is commonly used in fields such as economics, education, and public health. While qualitative research emphasizes the depth of understanding and rich descriptions of social phenomena, quantitative research focuses on generalizability and objectivity through numerical data analysis. Both approaches have their strengths and limitations, and researchers often use a combination of qualitative and quantitative methods to provide a more comprehensive understanding of a research topic.