Color research focuses on understanding how humans perceive and interact with color in various contexts. This includes studying the psychological and physiological effects of color, as well as the cultural and societal influences on color perception. Researchers in this field may investigate topics such as color psychology, color vision, color symbolism, color in design and art, and the use of color in marketing and branding. Overall, color research aims to uncover the complex ways in which color impacts our perceptions, emotions, and behaviors.