Attention research is a field of study within psychology and cognitive science that focuses on how individuals selectively focus on certain information while ignoring others. This research explores how attention is allocated, sustained, and controlled, as well as the impact of attention on perception, memory, decision-making, and other cognitive processes. Topics of interest in attention research include selective attention, divided attention, attentional control, and the mechanisms that underlie attentional processes. Attention research helps to enhance our understanding of how we process and respond to the vast amount of information in our environment.