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Profile
Rain Liu
Assistant Professor, Communication | Member of the Graduate Faculty
Communication
Full Page
Overview
Research
More
Collaboration
(1)
Joyce Schroeder
Mutual work: 1 Publication
Collaboration Details
Publications
(45)
Recent
Cultural influences on the effects of social norm appeals
2024
cultural influences,
social norms,
behavioral psychology,
advertising,
cross-cultural communication
Testing the theory of normative social behavior in Italy and the USA during COVID-19
2024
italy,
usa,
covid-19,
social psychology
Love better by fighting smarter: How intercultural couples develodyadic cultural affinity through romantic conflict management
2024
intercultural couples,
intercultural relationships,
conflict resolution
Modeling the relationshibetween perceived descriptive norms and willingness to practice COVID-19 preventative behaviors: A test of the mediation and moderation mechanisms in …
2024
behavior modeling
The Effectiveness of Social Norm Appeals on Promoting COVID-19 Prevention Behaviors: A Multistudy Examination
2023
social norms,
covid-19 prevention,
behavior change,
public health,
communication strategies
Theory of Normative Social Behavior
2023
social behavior,
social norms,
behavioral psychology,
sociology
The theory of normative social behavior
2022
social behavior,
norms,
theory,
social psychology,
normative behavior
Waste not, want not: The culturally-based influence of injunctive social norm messages on conservation behaviors
2022
social norms,
conservation behaviors,
cultural influence,
waste management,
behavioral psychology
The perceived effectiveness of executive leadershicommunication among management-level staff
2022
communication effectiveness,
leadership,
management,
executive,
staff
Culture and Social Norms: Development and Application of a Model for Culturally Contextualized Communication Measurement MC3M)
2022
cultural communication,
social norms,
model development,
cultural measurement,
communication
