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Profile
Rain Liu
Assistant Professor, Communication | Member of the Graduate Faculty
Communication
Full Page
Overview
Research
More
Collaboration
(1)
Joyce Schroeder
Mutual work: 1 Publication
Collaboration Details
Publications
(45)
Recent
Testing the theory of normative social behavior in Italy and the USA during COVID-19
2024
social behavior,
covid-19,
cross-cultural comparison,
normative behavior,
psychology
Modeling the relationshibetween perceived descriptive norms and willingness to practice COVID-19 preventative behaviors: A test of the mediation and moderation mechanisms in …
2024
covid-19,
behavior,
mediation,
moderation
Cultural influences on the effects of social norm appeals
2024
cultural influences,
social norms,
behavioral psychology,
advertising,
cross-cultural communication
Love better by fighting smarter: How intercultural couples develodyadic cultural affinity through romantic conflict management
2024
intercultural couples,
relationship dynamics,
interpersonal communication
Theory of Normative Social Behavior
2023
social behavior,
social norms,
social psychology
The Effectiveness of Social Norm Appeals on Promoting COVID-19 Prevention Behaviors: A Multistudy Examination
2023
social norms,
covid-19 prevention,
behavior change,
public health,
communication strategies
Examining the Different Levels of Social Normative Influence on COVID-19 Preventative Behaviors: Testing the Theory of Normative Social Behavior in Italy and the USA
2022
social norms,
covid-19,
behavioral science,
cross-cultural comparison,
public health
Cultural differences in obligation and reciprocity in China and the US, study 3
2022
cultural differences,
obligation,
reciprocity,
china,
united states
Cross-cultural comparison of perceived descriptive and injunctive norms in unauthorized downloading and volunteering behaviors
2022
cross-cultural comparison,
norms perception,
unauthorized downloading,
volunteering behaviors,
cultural influence
Culturally derived measurement of social normative variables: The case of grassland conservation behaviors among Tibetan pastoralists
2022
social norms,
conservation,
cultural measurement,
grassland,
tibetan pastoralists
