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Profile
Nooshin Warren
Member of the Graduate Faculty | Associate Professor, Marketing
Marketing
Full Page
Overview
Research
More
Collaboration
(2)
Yong Liu
Mutual work: 1 Publication
Collaboration Details
Caleb Warren
Mutual work: 2 Publications
Collaboration Details
Publications
(13)
Recent
Can corporate Sociopolitical Activism exacerbate society's political polarization?
2023
corporate activism,
sociopolitical polarization,
corporate social responsibility,
political engagement,
social impact of corporations
University of Arizona
2023
education,
academic research,
university,
higher education,
arizona
Shifting Frames: How MeToo Shaped Consumers’ Movie-Going Decisions
2022
gender,
consumer behavior,
movies,
social movement,
media influence
Does the order of activism matter? Consumers’ response to the firm’s activism”
2022
consumer behavior,
activism,
business ethics,
corporate social responsibility,
marketing strategy
“Reason for rebranding matters: Investors’ reaction to various categories of rebranding”
2022
branding,
investor reaction,
reasons for rebranding,
market perception,
rebranding effects
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
2021
marketing,
writing research,
understanding readers,
citation practices,
communicating research
Boycott or Buycott: The Aftermath of Corporate Activism
2021
corporate activism,
consumer behavior,
business ethics,
marketing strategy,
social impact
Corporate sociopolitical activism and firm value
2020
corporate activism,
sociopolitical,
firm value,
corporate social responsibility,
business ethics
Does governmental subsidies increase innovation: The effect of Sociopolitical mis)match
2019
governmental subsidies,
innovation,
sociopolitical,
effect,
mis)match
Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of Firms
2017
stock market,
new product,
investor expectations,
firm performance,
market reactions
