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Profile
Matthew Lapierre
Member of the Graduate Faculty | Associate Professor, Communication
Communication
Full Page
Overview
Research
More
Collaboration
(1)
Jennifer Stevens Aubrey
Mutual work: 2 Publications
Collaboration Details
Publications
(50)
Recent
From Risk Perception to the Use of Technical Restrictions of SVoD Services in Mexico, the Mediating Role of Parent Involvement and Knowledge
2024
risk perception,
svod services,
parent involvement,
technical restrictions,
mexico
Parental mediation of mobile/digital devices and children’s consumer behavior: examining the role of parental understanding of mobile/digital advertising
2024
consumer behavior,
mobile devices,
children
Problematic smartphone use versus “technoference”: Examining their unique predictive power on relational and life satisfaction.
2024
smartphone use,
technoference,
relational satisfaction,
life satisfaction,
predictive power
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model
2024
advertising,
psychology,
education,
communication,
marketing
Promoting sustainable clothing consumption through trait-based personalization in Instagram ads
2023
sustainable consumption,
consumer behavior
A content analysis method for coding movie content using movie trailers.
2023
content analysis,
movie content,
coding method,
movie trailers,
media studies
The effects of executive function and disclosures on recognition of sponsored content and advertising responses
2023
advertising,
executive function,
disclosures,
recognition
Parents’ mental state communication and children’s consumer behavior in the USA
2023
parenting,
consumer behavior,
mental health,
communication,
cultural influence
Boys Go, Girls Go Along: exploring gender and price differences regarding themes present on children’s graphic t-shirts
2022
gender differences,
price differences,
children's fashion,
graphic t-shirts,
gender stereotypes
Smartphones and social support: Longitudinal associations between smartphone use and types of support
2021
smartphone use,
social support,
technology impact,
social relationships