Professor Mrinal Ghosh joined the Eller College of Management in 2007. He earned his PhD in Marketing from the University of Minnesota. Prior to joining the Eller College, he was a faculty at the Ross School of Business, University of Michigan – Ann Arbor. His area of expertise includes Business Models in Technology Markets and Entrepreneurial Ventures, Designing Effective Cooperative Relationships in Marketing Channels and Business-to-Business Markets, Pricing Strategies in Technology and Business Markets, Salesforce Design and Compensation Issues, and Health Care Marketing.